promotional mix oor Spaans

promotional mix

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mezcla de promoción

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blend of promotional variables chosen by marketers to help a firm reach its goals
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Product characteristics also help determine the promotion mix.
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The elements of the promotional mix include advertising, public relations, sales promotion, and personal selling.
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Promotion managers consider many factors when creating promotional mixes.
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The costs and risks associated with a product also influence the promotional mix.
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How do these different stages of consumer involvement affect the promotional mix?
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Compare and contrast the usefulness to a novice exporter of elements of the promotional mix.
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One of the promotional mix elements, direct marketing, is also discussed in this chapter.
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This chapter describes three of the promotional mix elements—advertising, sales promotion, and public relations.
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The components of the promotional mix have varying levels of influence at each stage of the AIDA model.
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Later, you will select specific media as part of the promotional mix and strategy.
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Cost per contact is high with the _______________ element of the promotional mix. 14-6.
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The combination of one or more of these communication tools is called the promotional mix.
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Type of Buying Decision The promotional mix also depends on the type of buying decision (routine or complex).
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Discuss the AIDA concept and its relationship to the promotional mix.
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Finally, the promotional mix can depend on the channel strategy.
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This traditional promotional mix is made up of four major elements: 1. 2. 3. 4.
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For instance, promotional mix elements may communicate with the consumer directly or indirectly.
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A series of perforated trays are used to promote mixing between the gas and the water.
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Sales Promotion is one of the elements of the promotional mix.
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During the introduction stage, all promotional mix elements are used.
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Personal selling, like other promotional mix elements, increasingly depends on the Internet.
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A series of perforated trays are used to promote mixing between the gas and the water.
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Personal selling is the most important aspect of the promotions mix for industrial companies like Solar.
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promotional mix A blend of nonpersonal, personal, and special forms of communication aimed at a target market.
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There are several advantages to a firm using advertising in its promotional mix.
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