Is in this context that the present work has been developed, focusing in the gathering and interpretation of the existent information about the current status of diary chain of Nariño, from the assessment of environments, the sectorial analysis using the Diamond and Five Forces models from Michael Porter and with the completion of strategic benchmarking in a regional and corporate levels, considering this as vital elements for the present analysis, a value chain could be stablished, generating strategic guidelines to contribute the improvement of the current planning and control processes in the dairy SMEs of the region.
El peor fue el Daily Mailscielo-abstract scielo-abstract