41 In this respect it should be borne in mind that, according to settled case-law, the descriptiveness of a sign, like its distinctiveness, must be assessed, first, in relation to the goods or services in respect of which registration is applied for, and secondly in relation to the perception of it by the relevant public (Procter & Gamble v OHIM, paragraph 39, and Case C‐64/02 P OHIM v Erpo Möbelwerk [2004] ECR I‐10031, paragraph 43).
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