The song's music video, directed by Jake Scott, is set inside a supermarket, where the band are pushed around in shopping carts among several other characters, including clerks, children, an old man with a large beard who plays with toy guns, a woman in a large black hat, art director Stanley Donwood in basketball jersey who shaves his head with an electric razor, a young man playing with a trolley, etc. The director has said about the video: "The film is actually an allegory for death and reincarnation, but if you can read that into it you must be as weird as the people who made it."
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