Metadata
Author: WikiMatrix
Data
English[en]
Viral marketing and viral advertising are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of virus or computer viruses.
Galician[gl]
A mercadotecnia viral é un termo empregado para referirse ás técnicas de mercadotecnia que tentan explotar redes sociais e outros medios electrónicos para producir incrementos exponenciais en "recoñecemento de marca" (Brand Awareness), mediante procesos de autorreplicación viral análogos á expansión dun virus informático.