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English

(...) The creative industry field, where Argentina has been playing and outstanding role worldwide for many years now, presents us with the challenge to becomes the first Latin American venue for such a remarkable event. The key challenge to deploy in Buenos Aires 2023 is getting adapted to new realities for those leading the twenty-first-century paradigm, taking the change from the industrial era to the digital era by combining technology efficiency with interpersonal warmth, and by focusing human development towards a true digital convergence. (...)

Spanish

(...) El campo de las industrias creativas en el que la Argentina viene desempeñando un destacado papel a nivel mundial desde hace varios años, nos presenta además del reto de ser la primera sede latinoamericana de tan importante evento, un desafío clave a desplegar en Buenos Aires 2023: adaptarnos a las nuevas realidades para quienes lideren el paradigma del siglo XXI, recorriendo el cambio de la enfocando el desarrollo humano hacia una verdadera convergencia digital.