Metadata
Author: Common crawl
Data
English[en]
The idea behind this campaign was to personalise the process of Christmas shopping. We created a series of ads putting emphasis on the concepts of close contact, friendliness and trust, and in this way reminded the public that when they go shopping in the centre they will receive a much warmer reception than if they were to go elsewhere, and moreover, they could win 6.000 € to spend in one day.
Spanish[es]
Utilizar caras conocidas del mundo de la tienda local com el farmacéutico o la dependienta del horno de pan que sirvieron de improvisados modelos en esta campaña que hizo que la gente hablara de ella porque conocían al los protagonistas.