Besonderhede van voorbeeld: 3200726394760629510

English

Specifically, we pursued to identify buying habits and behaviors for buying process that are used by consumers in both countries; find similarities or differences in the personality traits of the online consumers of Ecuador and Brazil and in their consumption behavior; and finally, i t was sought to identify market segments of these consumers that have the same or different characteristics.

Spanish

Específicamente, se buscó ident ificar los hábitos de compra y las conductas de uso de internet para el proceso de compra que utilizan los consumidores online en ambos países; buscó identificar segmentos de mercado de éstos consumidores que posean características semejantes o diferentes.