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English[en]
Pechoin, a typical Chinese skincare brand, leveraging its skincare brand equity and emphasizing botanical ingredients and skincare benefits, tripled its makeup buyer base in 2 years and became the ninth largest BB cream brand. Similarly, KanS's hero item, white BB, enjoyed 220% growth in 2015Q1.
Chinese[zh]
百雀羚,一个传统的中国护肤品牌,善用其护肤的品牌形象并强调其草本成分和护肤诉求,在过去两年中其彩妆产品的销售额增加三倍,并于2015第一季成为BB霜品类第九大品牌。

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