In the case of WSB-TV and WSOC-TV, which have both since become ABC affiliates, both stations were (and remain) under common ownership with Cox Enterprises, with its other NBC affiliate at the time, WIIC-TV in Pittsburgh (which would become WPXI in 1981 and also remains owned by Cox), only staying with the network because WIIC-TV itself was a distant third to CBS-affiliated powerhouse KDKA-TV and ABC affiliate WTAE-TV (KDKA-TV, owned at the time by Group W and now owned by CBS, infamously passed up affiliating with NBC after Westinghouse bought the station from DuMont in 1954, leading to an acrimonious relationship between NBC and Westinghouse that lasted for years afterward).
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