This requires reciprocal economic relations, i.e. secure investment conditions for foreign capital in the EU, and, conversely, secure conditions for EU investments in supplier countriesEurLex-2 EurLex-2
On the publisher side, the market investigation points to DoubleClick leading with around [#-#] % market share in the EEA, followed by #/# Real Media/OpenAdStream (recently acquired by the advertising agency WPP) with less than [#-#] % and AdTech/AOL (less than [#-#] %EurLex-2 EurLex-2